
During its two-year run, BETTY LA FEA brought the entire Latin-American community to a standstill with its innovative plot. (Hey, it's a repulsive task, but someone has to do it.) What neither of them plan is that Armando will also fall for her, but not before a major scandal erupts that has Betty leave the company in disgrace. Ignored by the women, she is about to become the victim of a vicious joke closer to the heart of Neil LaBute: two of the men who work there - one of them Armando Mendoza, engaged to the company heiress Marcela Valencia - are planning to make her fall in love with him to ensure she doesn't sell out information to competing agencies. The one problem is that she doesn't fit the mold of the other female employees who work there: she dresses horribly and looks like a caricature of a geek on steroids. Such an "ugly" girl is Betty Pinzon-Solano, who due to her knowledge of the administrative department has landed an important position at Eco-Moda. Predating THE DEVIL WEARS PRADA by almost seven years, this Colombian soap opera exploded unto people's living rooms with its story of an ugly duckling who finds herself working for a high-powered fashion agency called Eco-Moda. We still have the "Cinderella" plot here, but it is so well written that you don't even realize! It's hilarious, sometimes a little sad, and it's always smart, what else can you ask in a soap opera?
#Don armando betty la fea tv
I started to see it in Ecuador, just because there was nothing on tv that night, I saw the first episode, and I loved it! It's not the typical soap opera when the maid falls in love with the owner, then she has an affair with him and gets pregnant, then she finds out that she is the real owner of everything, then goes crazy and gives away the baby (she got pregnant with the boss) and then she tries to find that baby, and blah blah blah The main characters are Armando Mendoza (Jorge Abello) and Betty (Ana Maria Orozco) the boss and the secretary of a fashion company, they are great in their roles, and so is the supporting cast. I am not the type of person who sits in front of the TV to watch soap opera all the afternoon, actually I hate with passion soap operas, they are dumb, cheezy and boring, but this one is so different. BETTY LA FEA is told in such a witty, comical, and sometimes serious manner that you'll find yourself vigorously supporting the heroine, laughing, crying, and shouting at the television screen when you watch it.
#Don armando betty la fea professional
Will Betty become successful in her love and professional life? That's for the viewers to find out! Over 80 million viewers from Colombia and 21 other countries, including the U.S., have enjoyed this ethical story about how courage, inner beauty and brainpower can conquer others' perception of physical looks. His previous insensitive actions badly hurt her. However, Armando's affection may come too late for Betty. Despite Betty's homely appearance, he eventually falls in love with her. Eventually Betty's smart mind, good heart, character and loyalty catch Armando's attention. Betty helps the company staff and she also falls in love with the young handsome president, Armando, who never notices her. When the company is in serious trouble, Betty is able to rescue the business from failure. Gradually, with the help of a friend, Betty's self-confidence and physical appearance improves. She makes friends with a group of office workers called the Cartel de Feas (The Ugly Women's Group). In the mean time, Betty is teased and taunted by other staff members. Later, she becomes the secret owner of the company. During her time at the fashion company, Betty works her way from the position as a secretary to an assistant.

She finally finds a lower level position as a secretary to the president of a fashion company. The story is about Betty, an intelligent but unattractive woman, who is unable to find a job mainly because of her looks. It stars leading actors, Ana Maria Orozco as Betty the Ugly, Jorge Enrique Abello as Armando Mendoza, her love interest, and a fine cast.

Fernando Gaitan wrote this Colombian novela, YO SOY BETTY LA FEA (I am Betty the Ugly).
